Occupy Wall Street movement began in New York City in September 2011 and spread
to more than 1500 cities globally. Arab Spring began in Tunisia in December
2010 and spread across a dozen nations in the Middle East. Anti-corruption
movement in India began in 2011 and spread throughout India.
Three different movements held
across three different continents
One common theme: social media.
Add to the above list the popularity
of Why This Kolaveri Di, and the brouhaha caused by comments of some ‘khaas-aadmi’ and many ‘aam-aadmi’ in recent times in India, and
the common theme remains the same: social media. Recent debate around tolerance-intolerance
and comments of Aamir Khan are the latest addition to the list of
events/controversies in which social media has played a critical role.
Social media provides a unique platform
where even an aam aadmi, and not just
a khaas-aadmi, can create, exchange,
and share content with people they might or might not know. And it is
essentially this ability to create
and share content which makes social
media so powerful. Facebook, WhatsApp, Twitter, Blogger, and Google+ are few examples
of social media platforms.
What sets social media apart
from other communication platforms such as radio, newspapers, and TVs is that
unlike these platforms, communication happens in both direction, often in multiple
directions in social media. What makes impact of social media even more powerful is that
all this can be done without any significant time lag. An individual can not
only be a recipient of information but also a generator of information. This
ability to create information on his own extremely crucial, because what it
does is that it lends ‘voice’ to all,
including aam aadmi, who earlier did
not have an equally powerful platform to air their thoughts and had to rely on
opinions or information from khaas-aadmi.
It is these three distinct features of social media: i) ability to create information: ‘voice’ ii) ability to share information, and iii) ability to do so without any time lag, which makes social media so powerful.
Social media makes democracy
stronger by giving voice to one and all, rich and poor, urban India or rural
Indian, of any religion, and of any gender. Social media is helping our
institutions become more democratic and providing a feedback mechanism for the
institutions and for the elected representatives, whether they are at panchayat
level, district level, state level, or national level.
Social media is not only limited to protests and demonstrations (case of the song 'Why this Kolaveri Di' illustrates that well). Information and opinion about new product launches, new electronic gadgets, and sporting events can and is increasingly being shared with all at once, redefining existing customs. Social media, is and will increasingly provide voice to consumers and also shape their demand patterns.
Exponential increase in number
of mobile phone users in India (up from 6.7 million in 2002 to about 900
million today), advent of smart phones, and rapid growth in internet users in
India have fueled the increase in voice.
This voice does not have any rural or urban segregation as on social media,
users in rural India have as much access to any news or content as users in
urban India, and have equal chance of getting their voices heard. This ‘voice’
can be created anywhere and anytime, and can be heard anywhere and anytime. What earlier used to be discussed and talked about in closed doors or chowks is now being talked about and debated on social media.
And in recent months, it is
this voice that has increased (In mathematical terms, ∆ voice = non-zero).
India was, and continues to remain tolerant (In mathematical terms, ∆ tolerance = zero).